It’s about emotional engagement, he reminds himself as he puts on the kettle, not exposure. Their customers will love that they’re giving back. Even if they don’t tell their friends about it, they’ll become more loyal to the brand. He stares at the sea for a while. It’s the same dark grey as the granite countertops, as the sky.
There are the war machines rolling down the street in all their military glory, wreathed in jasmine and marigold garlands. They are affectionately known as war elephants, because underneath all the glamour the bulky tanks are gunmetal grey. They belch out plumes of black smoke into the already polluted air. Despite their decorations, they are colossal beasts made of pistons and steel, lumbering about the narrow streets, and yet there are still vendors who walk fearlessly beside them, calling out their wares.
Out in public, you tell your colleagues that the two of you have become “close friends.” That you are strictly platonic confidantes. That your connection is akin to a brother/sister bond. That your conversations are equal parts vapid college anecdotes, light-hearted work gossip, and generic commiseration. That even if there was more there, you don’t even find each other attractive.
I was walking yesterday evening down a dirt road winding along Maine’s infinite shore. I was looking west, toward the setting sun, and didn’t notice the doe on the east side of the road until I was right next to her, practically close enough to touch. Deer do this sometimes, allow you to get surprisingly close even as they remain piqued, ready to run.